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They Ask You Answer - A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
Loot Price: R466
Discovery Miles 4 660
You Save: R151
(24%)
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They Ask You Answer - A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
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List price R617
Loot Price R466
Discovery Miles 4 660
You Save R151 (24%)
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A revolutionary marketing strategy proven to drive sales and growth
They Ask You Answer is a straightforward guide to fixing your
current marketing strategy. Regardless of your budget, you are
almost certainly overspending on television, radio, and print ads,
yet neglecting the number-one resource you have at your disposal:
the Internet. Content marketing is no longer about keyword-stuffing
and link-building; in fact, using those tactics today gets your
page shuffled to the bottom of the heap. Quality content is the key
to success, and you already have the ingredients in-house. This
book shows you how to structure an effective content strategy using
the same proven principles that have revolutionized marketing for
all types of businesses, across industries. Author Marcus
Sheridan's pool company struggled after the housing collapse;
today, they're one of the largest pool installers in the U.S.,
turning away millions of dollars in business they simply cannot
accommodate every year. How did he manage it? He answered
questions. This book shows you how Marcus's strategy can work for
your business, and how to use your keyboard to bring customers
through the door. * Boost your company's web presence with methods
that work * Build a level of trust that generates customer
evangelism * Leverage your in-house resources to produce winning
content * Utilize tactics that work, regardless of industry or
sector When people have questions, they ask a search engine. If you
have answers, the right content strategy will get them to the top
of the search results and seen by millions of eyes every day. Drop
the marketing-speak, stop "selling," and start answering. Be seen
as an authority, not just another advertisement. They Ask You
Answer describes a fresh approach to marketing and the beginning of
big things for your business.
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