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A Digital Exhibition to Pave Way for V&A's Future. Decode-Digital Design Sensations (Paperback)
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A Digital Exhibition to Pave Way for V&A's Future. Decode-Digital Design Sensations (Paperback)
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Essay from the year 2012 in the subject Art - Installation /
Action/Performance Art / Modern Art, grade: Distinction, Kingston
University London (Kingston University London, in Partnership with
the Design Museum, London, U.K.), course: MA Curating Contemporary
Design, language: English, comment: "You offer a good descriptive
account of the V&, amp, A exhibition, 'Decode' supported by a
solid list of references. Your argument comprises a series of
strong points that successfully target the exhibition's successes
and limitations. ...] Strong images support the text. You show that
you have a clear understanding of the processes of exhibition
curating and that a strong curatorial voice comes through the
text.," abstract: Decode: Digital Design Sensation was V&A's
large-scale debut digital exhibition in its culture. From a
curatorial angle, it was not just an exhibition to inform the new
trend of digital art and design, but it also acted as a milestone
for the museum to change its face and maintain a world's leading
role in art and design field. With this mission in mind, the whole
situation became unique. This essay aims to investigate how this
situation has affected the curatorial approach, and analyze the
exhibition's forward-looking objectives, then go more in-depth to
find out how curators came up with wise decisions to meet those
objectives. The discussion will focus on four main areas of
Decode's achievements, and zoom in to look at the essentials for
the success: Firstly, the encompassing curatorial idea - Code,
Interactivity, Network. Secondly, their bold marketing solution
Recode Decode campaign. Thirdly, its collaborative platform which
both achieving integrity of content and allowing openness for
discourses. Lastly, its underlying agenda to bridge to the future.
Throughout to the end, the essay unfolds a whole picture of
Decode's missionary accomplishment that had manifested V&A's
evolvement into its digital culture.
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