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Advances in Social Media for Travel, Tourism and Hospitality - New Perspectives, Practice and Cases (Paperback)
Loot Price: R1,259
Discovery Miles 12 590
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Advances in Social Media for Travel, Tourism and Hospitality - New Perspectives, Practice and Cases (Paperback)
Series: New Directions in Tourism Analysis
Expected to ship within 12 - 17 working days
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Total price: R1,279
Discovery Miles: 12 790
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This book brings together cutting edge research and applications of
social media and related technologies, their uses by consumers and
businesses in travel, tourism and hospitality. The first section
addresses topical issues related to how social media influence the
operations and strategies of tourism firms and help them enhance
tourism experiences: open innovation, crowdsourcing,
service-dominant logic, value co-creation, value co-destruction and
augmented reality. The second section of the book looks at new
applications of social media for marketing purposes in a variety of
tourism-related sectors, addressing crowd-sourced campaigns,
customer engagement and influencer marketing. The third section
uses case studies and new methodologies to analyze travel review
posting and consumption behaviors as well as the impact of social
media on traveller perceptions and attitudes, with a focus on
collaborative consumption and sharing economy accommodation.
Finally, the fourth section focuses on hot topics and issues
related to the analysis, interpretation and use of online
information and user-generated content for deriving business
intelligence and enhancing business decision-making. Written by an
international body of well-known researchers, this book uses fresh
theoretical lenses, perspectives and methodological approaches to
look at the practical implications of social media for tourism
suppliers, destinations, tourism policy makers and researchers
alike. For these reasons, it will be a valuable resource for
students, managers and academics with an interest in information
and communication technologies, marketing for tourism and
hospitality, and travel and transportation management.
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