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Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia (Hardcover) Loot Price: R4,345
Discovery Miles 43 450
Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia...

Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia (Hardcover)

Marianne Sison, Zeny Sarabia-Panol

Series: Routledge New Directions in PR & Communication Research

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Loot Price R4,345 Discovery Miles 43 450 | Repayment Terms: R407 pm x 12*

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Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge New Directions in PR & Communication Research
Release date: September 2018
First published: 2018
Authors: Marianne Sison • Zeny Sarabia-Panol
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 188
ISBN-13: 978-1-138-83812-3
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-138-83812-8
Barcode: 9781138838123

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