The author compresses his twenty years of experience to take a
step-by-step approach to the product life-cycle, and covers areas
such as: * selecting target markets * creating a positioning
statement * writing a financial paragraph * motivating others
thereby demonstrating how to act as a bridge between sales,
development and finance. Successfully marketing products for
technology companies requires the application of precision
marketing techniques, and in this book the author teaches how to
focus on the whole product and create real solutions that match the
market needs.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
