Virtually everyone sells in some capacity today, and we can become
better at selling by becoming smarter at it. In today's highly
competitive marketplace, creating an advantage through sales is
imperative. Distilled into this single, handy-sized volume are
twenty tips, advice and techniques to help anyone to improve their
sales capability. It provides insights and tools to develop a more
considered, smarter approach to overcoming any sales-related
problem and situation. Each piece of advice is accompanied by
graphic aids to aid understanding.
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