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Books > Food & Drink > Health & wholefood cookery
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The End of Craving - Recovering the Lost Wisdom of Eating Well (Hardcover)
Loot Price: R495
Discovery Miles 4 950
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The End of Craving - Recovering the Lost Wisdom of Eating Well (Hardcover)
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Loot Price R495
Discovery Miles 4 950
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Acclaimed journalist and author of The Dorito Effect delivers a
groundbreaking, entertaining, and informative work that reveals how
our dysfunctional relationship with food began-and how science is
leading us back to healthier living and eating. For the last fifty
years, we have been fighting a losing war on food. We have cut fat,
reduced carbs, eliminated sugar, and attempted every conceivable
diet only to find that eighty-eight million American adults are
prediabetic, more than a hundred million have high blood pressure,
and nearly half now qualify as obese. The harder we try to control
what we eat, the more unhealthy we become. Why? Mark Schatzker has
spent his career traveling the world in search of the answer. In
The Dorito Effect, he revealed the startling relationship between
flavor and nutrition. In Steak, he was one of the first authors to
recognize the critical importance of regenerative agriculture. Now,
in The End of Craving, he poses an even more profound question:
What if the key to nutrition and good health lies not in resisting
the primal urge to eat but in understanding its purpose? Beginning
in the mountains of Europe and the fields of the Old South,
Schatzker embarks on a quest to uncover the lost art of eating and
living well. Along the way, he visits brain scanning laboratories
and hog farms, and encounters cultural oddities and scientific
paradoxes-northern Italians eat what may be the world's most
delicious cuisine, yet are among the world's thinnest people;
laborers in southern India possess an inborn wisdom to eat their
way from sickness to good health. Schatzker reveals how decades of
advancements in food technology have turned the brain's drive to
eat against the body, placing us in an unrelenting state of
craving. Only by restoring the relationship between nutrition and
the essential joy of eating can we hope to lead longer and happier
lives. Combining cutting-edge science and ancient wisdom, The End
of Craving is an urgent and radical investigation that will
fundamentally change how we understand both food and ourselves.
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