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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Music industry
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When Music is Your Business - A Step-by-step Guide Explaining the South African Music Business to Recording Artists (Paperback)
Loot Price: R121
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When Music is Your Business - A Step-by-step Guide Explaining the South African Music Business to Recording Artists (Paperback)
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List price R139
Loot Price R121
Discovery Miles 1 210
You Save R18 (13%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Do you want to earn money with your music? The first step would be
to realise that music and business go hand in hand. Many musicians
don’t pay enough attention to the business aspect of their careers,
and end up broke and disillusioned by the industry. This book will
help you understand the back end of the industry, and will give you
the tools to become an effective music business owner. Topics
covered: The future of music. How to plan for the long term - the
business plan. Record deals, independent recordings and
distribution options. Basic budgeting: income streams and possible
expenses. Different royalty types: artists, mechanicals,
performance and broadcasting, as well as needle time. The role of
producers, A&R managers and publishers. The glass master,
repertoire, copyright licenses, radio play, CCLI, SAMRO, NORM, and
digital download explained. The marketing plan, dealing with media,
and how to optimise social media usage. A thorough explanation of
SAMRO membership. The importance of a publisher and an explanation
of a Deed of Assignment. All of this and more in a practical
step-by-step guide, including example forms, active website links
and contact details. This book is a must for any artist for whom
making music is more than just a hobby.
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