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Entscheidungsorientiertes Marketing - Eine Einfuhrung (German, Paperback, 1.Aufl. 2001. 2., Korr. Nachdruck 2001 ed.) Loot Price: R1,388
Discovery Miles 13 880
Repayment Terms: R130 pm x 12*
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Entscheidungsorientiertes Marketing - Eine Einfuhrung (German, Paperback, 1.Aufl. 2001. 2., Korr. Nachdruck 2001 ed.): Martin...

Entscheidungsorientiertes Marketing - Eine Einfuhrung (German, Paperback, 1.Aufl. 2001. 2., Korr. Nachdruck 2001 ed.)

Martin Benkenstein

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Loot Price R1,388 Discovery Miles 13 880 | Repayment Terms: R130 pm x 12*

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Dieses Lehrbuch macht den Leser aus einer entscheidungsorientierten Perspektive mit den wesentlichen Bausteinen einer marktorientierten Unternehmensfuhrung und gezielten Marktbearbeitung vertraut. Die strategischen und operativen Entscheidungstatbestande im Marketing sowie die methodischen Grundlagen zur Entscheidungsvorbereitung, Entscheidungsunterstutzung und Entscheidungsfindung werden in knapper, praziser Form dargestellt. Uberlegungen zur organisatorischen Implementierung des Marketingmanagements schliessen das Lehrbuch ab."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: June 2001
First published: June 2001
Authors: Martin Benkenstein
Dimensions: 244 x 170 x 21mm (L x W x T)
Format: Paperback - Trade
Pages: 396
Edition: 1.Aufl. 2001. 2., Korr. Nachdruck 2001 ed.
ISBN-13: 978-3-409-12262-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-409-12262-1
Barcode: 9783409122627

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