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Social Media Marketing - A Strategic Approach (Paperback, 2nd edition) Loot Price: R562
Discovery Miles 5 620
You Save: R94 (14%)
Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas...

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)

Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas Bormann, Donald I Barker

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List price R656 Loot Price R562 Discovery Miles 5 620 You Save R94 (14%)

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Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

General

Imprint: CENGAGE Learning Custom Publishing
Country of origin: United States
Release date: April 2016
First published: 2017
Authors: Mary Roberts • Melissa Barker • Debra L. Zahay • Nicholas Bormann • Donald I Barker
Dimensions: 276 x 218 x 15mm (L x W x T)
Format: Paperback
Pages: 330
Edition: 2nd edition
ISBN-13: 978-1-305-50275-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > Varsity Textbooks > Media Studies
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Consumer Studies
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > UNISA > Media Studies
Books > Business & Economics > Promotions
LSN: 1-305-50275-2
Barcode: 9781305502758
Course Code: CSMM015 • CSMM026 • CSMM038

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