"Innovation." The word might make you think of Silicon Valley.
But innovation isn't the sole province of start-ups. They didn't
invent it, and they're not always the ones from which we can best
learn.
As Matt Kingdon argues in "The Science of Serendipity," it's
corporate innovators battling within large, established
organisations who are the field's real heroes. Tapping into 20
years of experience on the front lines of innovation--bringing new
products and services to market and helping organisations become
more creative--Kingdon dissects the ways in which corporations are
continually reborn. He looks at the anatomy of innovation, asking:
How do time-pressed executives go about taking risks? How do they
prepare to see--and seize--opportunity? And how do you place
humans, with all of their fears and foibles, at the heart of
commercial success?
In a conversational, jargon-free style built on a practitioner's
observations and anecdotes, "The Science of Serendipity" traces the
dilemmas that executives in a wide variety of firms face. It
details the steps taken to overcome the issues and get great ideas
across the finish line. If you're looking for a guide in your fight
against the corporate machine, this is the business book for
you.
"Matt Kingdon"" is the Co-founder, Chairman, and Chief
Enthusiast of What If Innovation Partners. F""or 20 years, What If
has partnered with the world's most successful, forward-looking
companies--businesses such as Barclays, Four Seasons, Google,
PepsiCo, Pfizer, and Virgin--to galvanise innovation and deliver
impact. Its 250 inventors work across the "Americas, "" "Europe, ""
and "Asia.""""
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