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Brewed in the North - A History of Labatt's (Hardcover)
Loot Price: R807
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Brewed in the North - A History of Labatt's (Hardcover)
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For decades, the name Labatt was synonymous with beer in Canada,
but no longer. Brewed in the North traces the birth, growth, and
demise of one of the nation's oldest and most successful breweries.
Opening a window into Canada's complicated relationship with beer,
Matthew Bellamy examines the strategic decisions taken by a long
line of Labatt family members and professional managers from the
1840s, when John Kinder Labatt entered the business of brewing in
the Upper Canadian town of London, to the globalization of the
industry in the 1990s. Spotlighting the challenges involved as
Labatt executives adjusted to external shocks - the advent of the
railway, Prohibition, war, the Great Depression, new forms of
competition, and free trade - Bellamy offers a case study of
success and failure in business. Through Labatt's lively history
from 1847 to 1995, this book explores the wider spirit of Canadian
capitalism, the interplay between the state's moral economy and
enterprise, and the difficulties of creating popular beer brands in
a country that is regionally, linguistically, and culturally
diverse. A comprehensive look at one of the industry's most iconic
firms, Brewed in the North sheds light on what it takes to succeed
in the business of Canadian brewing.
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