The design bar is at an all-time high for those brave enough to
participate in the industry. Today's designers must be clear on all
the steps necessary to create work that stands out in an
increasingly competitive marketplace. Unfortunately, most design
books only focus on type, color, and layout issues. The Design
Matters series takes a more in-depth approach, allowing designers
to learn not only how to create work that is aesthetically
appealing, but also strategy-driven and smart.
This compilation features the best of the Design Matters series,
indispensable guides to design, in one handy volume. "Design
Matters" focuses on developing, creating and implementing brochure
designs, logo designs, packaging, and portfolios. The compendium
includes all the essential information needed to execute strong
designs in concert with beautiful and well-crafted examples, so
that designers can successfully hit the mark every time.
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