Books > History > History of specific subjects > Social & cultural history
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Brand New - Art and Commodity in the 1980s (Hardcover)
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Brand New - Art and Commodity in the 1980s (Hardcover)
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This groundbreaking book, accompanying a major exhibition at the
Hirshhorn, tells the story of the evolution of New York s downtown
art scene in the 1980s from a DIY counterculture in the East
Village to a legitimate gallery business in SoHo. Coinciding with
the rise of modern branding and the onset of the information age,
artists focus on commodities and consumerism began as satire but
came to be much more complex: commodities and associated phenomena,
such as advertising, now served as vessels for ideas, politics, and
personal relationships in brand-new types of painting, sculpture,
photography, installation, and performance. In a book full of
visual surprises, newly commissioned essays shed new light on this
pivotal period: curator Gianni Jetzer provides a comprehensive
overview, while Leah Pires illuminates lesser-known conceptual
collaborations, and Bob Nickas offers an eyewitness account of the
East Village gallery scene. These texts, together with an
illustrated chronology, provide a fresh account of the moment at
which contemporary artists such as Felix Gonzalez-Torres, Peter
Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince,
and Cindy Sherman grabbed the ball from Andy Warhol and ran with
it, changing the rules of the game forever.
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