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Books > Business & Economics > Business & management > Sales & marketing
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Marketing: An Introduction (Paperback, 2nd Edition)
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Marketing: An Introduction (Paperback, 2nd Edition)
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A thorough understanding of the basics of marketing is essential
for any marketing practitioner and student of marketing. Marketing:
An introduction is a valuable tool which describes the foundational
aspects of marketing and enables a basic understanding of this
field. This book has a strong focus on the principles of marketing,
the importance and use of social media, and the integration of
marketing principles with other business functions. The book is
written in an accessible style and is presented in an
easy-to-understand format which makes teaching and learning about
the principles of marketing much simpler. Marketing: An
introduction is written by authors with many years of experience in
the field of marketing, who have published a number of books and
articles on this subject.
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