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The New Climate War - The Fight to Take Back Our Planet (Hardcover)
Loot Price: R617
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The New Climate War - The Fight to Take Back Our Planet (Hardcover)
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Shortlisted for the FT/McKinsey Business Book of the Year award A
renowned climate scientist shows how fossil fuel companies have
waged a thirty-year campaign to deflect blame and responsibility
and delay action on climate change, and offers a battle plan for
how we can save the planet. Recycle. Fly less. Eat less meat. These
are some of the ways that we've been told can slow climate change.
But the inordinate emphasis on individual behavior is the result of
a marketing campaign that has succeeded in placing the
responsibility for fixing climate change squarely on the shoulders
of individuals. Fossil fuel companies have followed the example of
other industries deflecting blame (think "guns don't kill people,
people kill people") or greenwashing (think of the beverage
industry's "Crying Indian" commercials of the 1970s). Meanwhile,
they've blocked efforts to regulate or price carbon emissions, run
PR campaigns aimed at discrediting viable alternatives, and have
abdicated their responsibility in fixing the problem they've
created. The result has been disastrous for our planet. In The New
Climate War, Mann argues that all is not lost. He draws the battle
lines between the people and the polluters-fossil fuel companies,
right-wing plutocrats, and petrostates. And he outlines a plan for
forcing our governments and corporations to wake up and make real
change, including: A common-sense, attainable approach to carbon
pricing- and a revision of the well-intentioned but flawed
currently proposed version of the Green New Deal; Allowing
renewable energy to compete fairly against fossil fuels Debunking
the false narratives and arguments that have worked their way into
the climate debate and driven a wedge between even those who
support climate change solutions Combatting climate doomism and
despair-mongering With immensely powerful vested interests aligned
in defense of the fossil fuel status quo, the societal tipping
point won't happen without the active participation of citizens
everywhere aiding in the collective push forward. This book will
reach, inform, and enable citizens everywhere to join this battle
for our planet.
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