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Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Paperback, 3rd edition)
Loot Price: R325
Discovery Miles 3 250
You Save: R73
(18%)
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Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Paperback, 3rd edition)
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List price R398
Loot Price R325
Discovery Miles 3 250
You Save R73 (18%)
Expected to ship within 9 - 15 working days
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The advertising industry has reached a critical and dangerous point
in its development - agencies destroy themselves by doing increased
work for declining fees. So what are the logical consequences of
the failure to act? Growing workloads and declining fees have
created a "recipe for disaster." For the first time, Michael Farmer
offers a solution to avoid this seemingly inevitable disaster. This
book offers the world's first effective definition of "the real
agency problem." Once the problem is understood, the author offers
corrective solutions. Now in its third edition, Madison Avenue
Manslaughter has been updated to include industry developments from
2017-2018, plus new material and chapters. This book is a call to
action for the 21st-century breed of "mad men," which outlines the
industry problems and encourages agencies and their clients to take
management actions to keep this disaster at bay. These actions form
the basis of a strategic response by agency CEOs as well as
corporate chief marketing officers.
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