Books > Arts & Architecture > Performing arts > Films, cinema
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You'll Like This Film Because You're In It - The Be Kind Rewind Protocol (Paperback)
Loot Price: R296
Discovery Miles 2 960
You Save: R104
(26%)
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You'll Like This Film Because You're In It - The Be Kind Rewind Protocol (Paperback)
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List price R400
Loot Price R296
Discovery Miles 2 960
You Save R104 (26%)
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A how-to book from a famed director! This little paperback by
Michel Gondry was inspired by his latest film, "Be Kind Rewind,"
The movie stars Jack Black and Mos Def as two friends who enact
lo-fi versions of popular Hollywood films such as "Ghostbusters" or
"Robocop" and offer them for rental. They call this reappropriative
and participatory practice "sweding," which is to say, "putting you
into the things you like." At New York's Deitch Projects, in
February and March of 2008, Gondry emulated the heroic example of
his characters, constructing a do-it-yourself film studio in which
any visitor could assemble their own film from extant plot
summaries and rent the results. His aim: "I intend to prove that
people can enjoy their time without being part of the commercial
system and serving it... Ultimately, I am hoping to create a
network of creativity and communication that is guaranteed to be
free and independent from any commercial institution." This book
chronicles those films in photographs and drawings, and in texts
discussing the ideas behind Gondry's "Cinema Club." It also serves
as an inspirational guide to independent film making. Edited and
art directed by Gondry himself, this book is as unique, funny and
fanciful as his films.
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