Veganism has recently moved from fad to mainstream, and in the last
year many more men have realised that it is possible to carry on
enjoying the food they love to eat on a vegan diet. The surge in
popularity is a national phenomenon, with plant-based food
festivals and businesses booming from Bristol to Inverness,
restaurants featuring new vegan menus, and the huge success of
Veganuary, with 168,000 people signing up in January 2018. The
vegan demographic has also changed, with many more young people
deciding that they no longer want to eat or use any kind of animal
product, and showbiz magazines and websites and full of lists of
vegan celebrities and sporting heroes arguing that it is possible
to get enough protein and be happy in a world without meat.
Focusing mainly on food, what to eat, what to avoid, and staying
fit and well fed, this book is full of delicious recipes and
cooking ideas for the modern vegan man. It also explains the wider
vegan world, covering the ethical background and core principles of
this growing global, multi-faceted movement. Each aspect of living
a happy and healthy vegan life is explored, what the arguments are,
what benefits vegan lifestyles have on the natural world, and how
to avoid ingesting or exploiting any kind of animal product - from
what you wear, drive or ride, to cleaning products, toiletries and
sports equipment. Most importantly, the book is packed with recipes
men will love to cook, creating fabulously tasty and tempting
dishes that avoid all animal products without losing anything on
flavour, zest and satisfaction. Learn how to make nutrition-packed
breakfasts, amazing main courses, and satisfying sweet treats,
using an impressive variety of vegetables, fruits, nuts, oils and
pulses. Adding a more male perspective to what has in recent years
been a female dominated movement, this book is aimed at all those
interested in living vegan, whether experimenting, switching or
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