The world's most widely used and seminal introduction to public
relations--now fully revised and updated for the 21st century with
online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen
knows that a good publicist is essential to building success and
maintaining public support. But if you're a small business owner,
an entrepreneur, or an undercapitalized beginner seeking an edge in
a highly competitive arena, it's unlikely that you have your own
high-powered publicist.
"Guerrilla P.R. 2.0" offers all the resources necessary to
mount your own campaign and get the media exposure you need. In
clear and concise language, Michael Levine, one of the top public
relations counselors in the country, reveals the same procedures he
uses every day to get press on major stars--and how those
strategies can be utilized on little or no budget. You'll learn how
to think like a publicist and map out the perfect strategy for
success.
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