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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Guerrilla P.R. 2.0 - Wage an Effective Publicity Campaign Without Going Broke (Paperback) Loot Price: R364
Discovery Miles 3 640
You Save: R70 (16%)
Guerrilla P.R. 2.0 - Wage an Effective Publicity Campaign Without Going Broke (Paperback): Michael Levine

Guerrilla P.R. 2.0 - Wage an Effective Publicity Campaign Without Going Broke (Paperback)

Michael Levine

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List price R434 Loot Price R364 Discovery Miles 3 640 You Save R70 (16%)

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The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

"Guerrilla P.R. 2.0" offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

General

Imprint: HarperBusiness
Country of origin: United States
Release date: August 2008
First published: August 2008
Authors: Michael Levine
Dimensions: 203 x 135 x 25mm (L x W x T)
Format: Paperback - Trade
Pages: 368
ISBN-13: 978-0-06-143852-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 0-06-143852-9
Barcode: 9780061438523

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