Retailing Management, Tenth Edition, highlights the many ways the
retail industry has transformed and evolved over the past four
years. This text is the only retail management educational product
in the market that offers a premium digital content
companion-McGraw-Hill Connect-to provide best-in-class training. In
keeping with its market-leading tradition, this tenth edition
focuses on key strategic issues with an emphasis on financial
considerations and implementation through merchandise and store
management. Strategic and tactical issues are examined for a broad
spectrum of retailers, both large and small, domestic and
international, selling both merchandise and services. In preparing
this edition, the authors focused on five important factors that
delineate outstanding retailers:*The use of big data and analytical
methods for decision making.*The application of social media and
mobile channels for communicating with customers and enhancing
their shopping experience.*The issues involved in providing a
seamless multichannel experience for customers.*The engagement in
the overarching emphasis on conscious marketing and corporate
social responsibility when making business decisions.*The impact of
globalization on the retail industry. This edition builds on the
basic philosophy of the previous editions but every example, fact,
and key term has been checked, updated, or replaced to ensure that
this cutting-edge product remains up to date. Because the authors
realize that retailing is taught in a variety of formats, a
comprehensive supplemental package for instructors is provided, as
well as a comprehensive online instructor's manual with additional
cases and teaching suggestions. In keeping with the authors' goal
of providing a "good read" for students, the conceptual material
continues to be supported with interesting, current, real-world
retailing examples. To facilitate student learning, the
presentation has been streamlined, both visually and
pedagogically-for example, based on reviewer comments, the chapters
on human resource management and store management have been
combined. The unique features of McGraw-Hill's Connect support
students and offer instructors a proven, effective, and expedient
path to engaging and educating their students. New to This
Edition*Introductory vignettes provide an example of how a stellar
retailer can be particularly successful by excelling in the subject
area for that particular chapter.*Retailing views provide new and
updated stories that describe how particular retailers deal with
the issues raised in each chapter.*New cases highlight concepts and
theories.*A regularly updated blog contains relevant, in-the-news
content related to the course material, summaries, and discussion
questions of recent retailing articles-all of which are associated
with specific chapters so that instructors can use them to
stimulate class discussion.*Graphics in each chapter provide
critical, up-to-date information and lively visuals; almost all of
the photos are new to this edition.*Multimedia content, such as
videos, simulations, and games, drive student engagement and
critical-thinking skills.*Instructors and students gain practical
experience by applying the concepts and theories using the Get Out
and Do It features at the end of each chapter; these exercises
suggest projects that students can undertake by visiting local
retail stores or surfing the Internet. *Continuing assignment
exercise engage students in an exercise involving the same retailer
throughout the course to provide a hands-on learning experience.
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