Essential reading for students studying International Business at
Undergraduate and Postgraduate level, this text is based on the US
book 'International Business' 7 th Edition by Michael R. Czinkota,
Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an
up-to-date and complete exploration of international business
issues and practice, the text is built upon a strong foundation of
theory and includes current examples, cases and insights showing
how global businesses apply these concepts. The text examines the
role and impact of culture and also includes numerous current world
maps, helping learners develop and refine a global perspective.
Building on the strengths of the original work, the new text covers
topics that are included in European International Business
courses, eg, The Nature of International Business, Economic
Integration, International Financial Markets and Emerging Issues in
International Business. The new text will provide a more critical
approach and will be condensed into 15 chapters.
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