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International Business (Paperback, European Edition) Loot Price: R1,174
Discovery Miles 11 740
You Save: R128 (10%)
International Business (Paperback, European Edition): Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, Svetla...

International Business (Paperback, European Edition)

Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, Svetla Marinova, Marin Marinov

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List price R1,302 Loot Price R1,174 Discovery Miles 11 740 | Repayment Terms: R109 pm x 12* You Save R128 (10%)

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Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book 'International Business' 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.


Imprint: John Wiley & Sons
Country of origin: United Kingdom
Release date: March 2009
First published: March 2009
Authors: Michael R. Czinkota • Ilkka A. Ronkainen • Michael H. Moffett • Svetla Marinova • Marin Marinov
Dimensions: 252 x 203 x 32mm (L x W x T)
Format: Paperback
Pages: 632
Edition: European Edition
ISBN-13: 978-0-470-51029-2
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Promotions
LSN: 0-470-51029-3
Barcode: 9780470510292

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