Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Entrepreneurship and Small Business Fourth Asia Pacific Edition (Paperback, 4th Asia-Pacific Edition)
Loot Price: R1,492
Discovery Miles 14 920
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Entrepreneurship and Small Business Fourth Asia Pacific Edition (Paperback, 4th Asia-Pacific Edition)
Expected to ship within 12 - 17 working days
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Now in its 4th Asia-Pacific edition, the internationally acclaimed
author team of Entrepreneurship and Small Business have revised
their market-leading text with a simple pedagogy and a clear
purpose. Starting and running your own enterprise is one the most
rewarding - and challenging - journeys towards developing a
business career. This text provides students with the theoretical
and practical knowledge required to successfully own and manage a
new, small or growing business venture. ESB 4th Asia-Pacific
edition is abundant with insightful real world case studies and
opportunities for experiential learning. It provides comprehensive
information about small business management and entrepreneurship in
Australia, New Zealand, China, India, Singapore, Malaysia and Hong
Kong; providing students with a genuinely international
perspective. The text includes a bolstered section on family
business start-ups and integrated coverage of the impact of
sustainability and social media. Yet again, the author team have
brought to life what successful small business owners actually do,
not just what they think or the theoretical concepts behind their
strategy.
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