Images of America: Chevrolet: 1960-2012 is the second of a
two-volume photographic history of Chevrolet, one of the world's
best-known automotive brands, symbolized by the bow tie emblem.
From 1960 to 2012, the US auto industry and Chevrolet experienced
fundamental changes in their products and business plans. In the
50-plus years illustrated here, two basic changes in the marketing
of motor vehicles is evident: the rising proportion of trucks among
all vehicles sold and the incursion of European and Asian brands
into the
market. Even though the number of different Chevrolet passenger car
models tripled, total car sales for the brand fell. Chevrolet:
1960-2012 relates the year-by-year evolution of the US auto
business via what was once the largest-selling make.
General
Imprint: |
Arcadia Publishing
|
Country of origin: |
United States |
Series: |
Images of America (Arcadia Publishing) |
Release date: |
December 2012 |
First published: |
December 2012 |
Authors: |
Michael Wr Davis
|
Dimensions: |
236 x 166 x 9mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
127 |
ISBN-13: |
978-0-7385-9090-5 |
Categories: |
Books
|
LSN: |
0-7385-9090-8 |
Barcode: |
9780738590905 |
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