The Only Book You Will Ever Need on Branding - to start, run and grow your business (Paperback)

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

General

Imprint:	Robinson
Country of origin:	United Kingdom
Release date:	December 2015
Authors:	Michiel Maandag • Liisa Puolakka
Dimensions:	198 x 127 x 14mm (L x W x T)
Format:	Paperback - B-format
Pages:	150
ISBN-13:	978-1-4721-3607-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4721-3607-1
Barcode:	9781472136077

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