Communication research is evolving and changing in a world of
online journals, open-access, and new ways of obtaining data and
conducting experiments via the Internet. Although there are generic
encyclopedias describing basic social science research
methodologies in general, until now there has been no comprehensive
A-to-Z reference work exploring methods specific to communication
and media studies. Our entries, authored by key figures in the
field, focus on special considerations when applied specifically to
communication research, accompanied by engaging examples from the
literature of communication, journalism, and media studies. Entries
cover every step of the research process, from the creative
development of research topics and questions to literature reviews,
selection of best methods (whether quantitative, qualitative, or
mixed) for analyzing research results and publishing research
findings, whether in traditional media or via new media outlets. In
addition to expected entries covering the basics of theories and
methods traditionally used in communication research, other entries
discuss important trends influencing the future of that research,
including contemporary practical issues students will face in
communication professions, the influences of globalization on
research, use of new recording technologies in fieldwork, and the
challenges and opportunities related to studying online multi-media
environments. Email, texting, cellphone video, and blogging are
shown not only as topics of research but also as means of
collecting and analyzing data. Still other entries delve into
considerations of accountability, copyright, confidentiality, data
ownership and security, privacy, and other aspects of conducting an
ethical research program. Features: 652 signed entries are
contained in an authoritative work spanning four volumes available
in choice of electronic or print formats. Although organized
A-to-Z, front matter includes a Reader's Guide grouping entries
thematically to help students interested in a specific aspect of
communication research to more easily locate directly related
entries. Back matter includes a Chronology of the development of
the field of communication research; a Resource Guide to classic
books, journals, and associations; a Glossary introducing the
terminology of the field; and a detailed Index. Entries conclude
with References/Further Readings and Cross-References to related
entries to guide students further in their research journeys. The
Index, Reader's Guide themes, and Cross-References combine to
provide robust search-and-browse in the e-version.
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