London bid leader and British Olympic hero Sebastian Coe, Tony
Blair and David Beckham all played a part in winning the most
competitive race for the Games in Olympic history. But it was far
from plain sailing and the campaign was a rollercoaster ride of
emotions: full of drama, controversy and tears from the moment
businesswoman Barbara Cassani was given the task of launching the
bid in 2003, to the fateful day in Singapore when her successor,
Lord Coe, and the rest of the world was told London had won. Mike
Lee was at the heart of this intriguing journey through the
entangled world of International Olympic Committee politics,
international sport, British politics and the media as he travelled
the world with Coe and other team members to present London's bid.
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