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GLOBAL (with Printed Access Card) (Paperback, International Edition)
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GLOBAL (with Printed Access Card) (Paperback, International Edition)
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Created through a "student-tested, faculty-approved" review
process, *GLOBAL, 2E* is an engaging and accessible solution to
accommodate the diverse lifestyles of today's learners. Introduce
students to success in global business today with strategic
approach and unique coverage found in *GLOBAL, 2E*. Written by
renowned international instructor, author, and consultant Mike
Peng, *GLOBAL, 2E* is the first truly global business book to
answer the big question, "What determines the success and failure
of firms around the globe?" This edition blends both an
institutional-based view and resource-based view throughout every
chapter for an unparalleled continuity in the learning process. The
book combines an inviting, conversational style with the latest
research and examples throughout every chapter, including the
impact on global business made by Japan's recent "triple" disaster
and the escalating violence in Libya. A comprehensive set of cases
from Mike Peng and other respected international experts examine
how companies throughout the world, including South Africa's
SABMiller, China's Pearl River, and India's Tata Motors, have
expanded globally. All-new video cases, world maps, and unique
global debate sections that draw students into cutting-edge
discussions help readers view business challenges from a truly
global perspective. GLOBAL, 2E's comprehensive package, including
the CourseMate course management system, helps you teach students
to become savvy, effective managers within today's global business
landscape.
General
Imprint: |
South-Western College Publishing
|
Country of origin: |
United States |
Release date: |
February 2012 |
First published: |
2013 |
Authors: |
Mike Peng
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Dimensions: |
274 x 217 x 14mm (L x W x T) |
Format: |
Paperback
• Online resource
|
Pages: |
240 |
Edition: |
International Edition |
ISBN-13: |
978-1-111-82175-3 |
Categories: |
Books >
Business & Economics >
Business & management >
International business
|
LSN: |
1-111-82175-5 |
Barcode: |
9781111821753 |
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