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Global Business, International Edition (Paperback, 2nd edition)
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Global Business, International Edition (Paperback, 2nd edition)
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Introduce students to success in global business today with
strategic approach and unique coverage found in GLOBAL BUSINESS,
2E, International Edition. Written by renowned international
instructor, author, and consultant Mike Peng, GLOBAL BUSINESS,
International Edition is the first truly global global business
book to answer the big question, "What determines the success and
failure of firms around the globe?" This edition blends both an
institutional-based view and resource-based view throughout every
chapter for an unparalleled continuity in the learning process. The
book combines an inviting, conversational style with the latest
research and examples throughout every chapter, including the
impact of the 2008-2009 global economic crisis. A comprehensive set
of cases from Mike Peng and other respected international experts
examine how companies throughout the world, including Brazil's
Embraer, China's Hauwei, and India's Tata Motors, have expanded
globally. All-new video cases, world maps, and unique global debate
sections that draw students into cutting-edge discussions help
readers view business challenges from a truly global perspective.
GLOBAL BUSINESS, 2E, International Edition's comprehensive package,
including the CengageNOW course management system, helps you teach
students to become savvy, effective managers within today's global
business landscape.
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