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Ogilvy on Advertising in the Digital Age (Hardcover) Loot Price: R498
Discovery Miles 4 980
You Save: R230 (32%)
Ogilvy on Advertising in the Digital Age (Hardcover): - Miles Young

Ogilvy on Advertising in the Digital Age (Hardcover)

- Miles Young

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List price R728 Loot Price R498 Discovery Miles 4 980 You Save R230 (32%)

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David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital". He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the "noise" surrounding digital to outline some essential truths and offer sound practical advice.

General

Imprint: Goodman Books
Country of origin: United Kingdom
Release date: October 2017
Authors: - Miles Young
Dimensions: 253 x 193 x 27mm (L x W x T)
Format: Hardcover
Pages: 288
ISBN-13: 978-1-84796-087-0
Categories: Books > Reference & Interdisciplinary > Communication studies
Books > Business & Economics > Business & management
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Promotions
LSN: 1-84796-087-1
Barcode: 9781847960870

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