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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media Corporate Entrepreneurship - Theories and Cases (Hardcover, 1st ed. 2016)
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Media Corporate Entrepreneurship - Theories and Cases (Hardcover, 1st ed. 2016)
Series: Media Business and Innovation
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This book examines corporate entrepreneurship start-ups in the
media industries and provides a timely solution to fill in the gap
of academic as well as practical knowledge in this regard. It
brings together new media venturing practices in the west and east
and covers new media opportunities in various emerging forms,
including gaming, Internet, mobile and webcasting business. The
book presents case studies from major transnational media
companies, highlights the industry specific characteristics of
corporate entrepreneurship, and thus contributes to understanding
the links between new business venturing and certain particular
industries, so as to further explore the industry specific
characteristics of entrepreneurship. This book also suggests a new
approach to integrate economic and management theories for the
study of media corporate entrepreneurship; while the two sets of
theories are conflicting with each other, the book proposes a
contingent model to reconcile different theories. This is an
innovative approach and will be a valuable starting point to
construct an interdisciplinary theoretical framework for new media
business studies.
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