Serious Play - Design in Midcentury America (Hardcover)

A lively exploration of eclecticism, playfulness, and whimsy in American postwar design, including architecture, graphic design, and product design This spirited volume shows how postwar designers embraced whimsy and eclecticism in their work, exploring playfulness as an essential construct of modernity. Following World War II, Americans began accumulating more and more goods, spurring a transformation in the field of interior decoration. Storage walls became ubiquitous, often serving as a home's centerpiece. Designers such as Alexander Girard encouraged homeowners to populate their new shelving units with folk art, as well as unconventional and modern objects, to produce innovative and unexpected juxtapositions within modern architectural settings. Playfulness can be seen in the colorful, child-sized furniture by Charles and Ray Eames, who also produced toys. And in the postwar corporate world, the concept of play is manifested in the influential advertising work of Paul Rand. Set against the backdrop of a society that was experiencing rapid change and high anxiety, Serious Play takes a revelatory look at how many of the country's leading designers connected with their audience through wit and imagination. Published in association with the Milwaukee Art Museum and the Denver Art Museum Exhibition Schedule: Milwaukee Art Museum (09/28/18-01/06/19) Denver Art Museum (05/05/19-08/25/19)

General

Imprint:	Yale University Press
Country of origin:	United States
Release date:	October 2018
Authors:	Monica Obniski • Darrin Alfred
Contributors:	Amy Auscherman • Steven Heller • Pat Kirkham • Alexandra Lange
Dimensions:	279 x 241 x 26mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	256
ISBN-13:	978-0-300-23422-0
Categories:	Books > Arts & Architecture > History of art / art & design styles > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Arts & Architecture > Art forms, treatments & subjects > Art treatments & subjects > Exhibition catalogues and specific collections
LSN:	0-300-23422-8
Barcode:	9780300234220

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