If you're striving to make products and services that your
customers will love, then you'll need a customer-driven
organization. As companies transform their businesses to meet the
demands of the digital age, they find themselves grappling with
uniquely human challenges. Organizational knowledge becomes siloed,
employees move to safeguard their expertise, and customer data
creates polarization and infighting between teams. All of these
challenges widen the distance between the people who make your
products and the customers who use them. To meet today's
challenges, companies need to do more than build processes for
customer-driven products. They need to create a customer-driven
culture. With the help of his friend and mentor Monty Hammontree,
Travis Lowdermilk takes readers through the cultural transformation
of the Developer Division at Microsoft. This book shows readers how
to "hack" their culture and reduce the distance between them and
their customers' needs. It's a uniquely personal story that's told
amidst a cultural revolution at one of the largest software
companies in the world. This story acts as your guide. You'll learn
how to: Establish a Common Language: Help employees change their
thinking and actions Build Bridges, Not Walls: Treat product
building as a team sport Encourage Learning Versus Knowing: Help
your team understand their customers Build Leaders That Build Your
Culture: Showcase star employees to inspire others Meet Teams Where
They Are: Make it easy for teams to to adopt vital behavior changes
Make Data Relatable: Move beyond numbers and focus on empathizing
with customers
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