Suitable for a one- or two-semester course for undergraduate and
graduate students, this interdisciplinary textbook explains the
diverse aspects of innovation and social networks, which occupy a
central place in business and policy agendas. Its unified approach
presents networks as nested systems that can span organisations,
industries, regions, and markets, giving students a holistic
perspective and reducing the amount of effort required to learn the
theoretical framework for each layer. With engaging real-world
examples, the text also provides a practical guide on how to manage
networks to increase innovation and improve performance. Topics
covered include forming teams to foster creativity, selecting
partners and leveraging partnerships for learning, managing
organisational change, and sponsoring technologies in communities.
Students will learn the metrics used in social network analysis and
how they are interpreted and applied. Suggested reading lists and
online resources offer opportunities for further review and
practice.
General
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