This book shows the way to micro businesses how to build or
transform their business into a social media-enabled enterprise
where consumers, employees and prospects connect, collaborate and
champion their products or services. Every business can use this
emerging media to increase their bottom line figures through sales
and this book will show you how.PART ONE introduces the concept of
micro business and explains how marketing in small firms in not a
miniature of large businesses. PART TWO refreshes the conventional
marketing practices in a step wise manner. PART THREE offers a
detailed description of social media marketing and how it enables
to strengthen the relationship building process. PART FOUR shows
whether or not it is the right time for small business to embark on
social media bandwagon. In simple words this book will show you how
to harness the collective wisdom and the viral nature of your
stakeholders and how to steal a lead from your competitors on the
social media landscape.
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