The Age of Influence - The Power of Influencers to Elevate Your Brand (Paperback)

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand's social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

General

Imprint:	HarperCollins Leadership
Country of origin:	United States
Release date:	March 2020
Authors:	Neal Schaffer
Dimensions:	213 x 139 x 18mm (L x W x T)
Format:	Paperback - Cloth over boards / With dust jacket
Pages:	288
ISBN-13:	978-1-4002-1636-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4002-1636-2
Barcode:	9781400216369

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My review

Mon, 6 Apr 2020 | Review by: Karren H.

There is definitely well-researched content within these pages so I am sure many readers will get a great deal of value from it. The notion of brands embracing the various social media platforms and so creating an opportunity for engagement and conversations with their prospective customers, the importance of authenticity and building long term relationships with both the influencer and customer resonated indeed. Planning, strategising and measuring ROI are also covered with examples. However, I ddn’t quite click with the style of the author and struggled with the repetitive nature of some of the content, eg the author repeats that brands are not people and people connect to people (not brands) and discovered that my business already has many of the suggested strategies in place. Perhaps the approach differs by continent as well, I’m unsure how some these approaches would work with the entrepreneurial and small businesses I deal with on a day-to-day basis. With thanks to #NetGalley, HarperCollins Leadership and the author for my free advanced reader copy to review in exchange for an honest opinion

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