The startup playbook for partnering with big business Corporations
are desperate to overhaul their culture and the perception that
they are giant, bureaucratic dinosaurs too slow to react in a
rapidly changing business landscape. Many are trying to be more
innovative and agile, like a startup. One easy way to achieve this
goal is through partnering with or acquiring a startup. Corporate
venture capital (CVC) now makes up 25 percent ( $18 billion) of all
venture capital dollars in North America. The Startup Gold Mine
reveals how the world's largest and most prestigious brands make
innovation decisions, including new product launches,
vendor-startup partnerships, and even billion-dollar acquisitions.
The book also details the ways startups can leverage corporate
strengths and weaknesses for mutual benefit. Readers will learn Why
the "innovator's dilemma" is leading large companies to seek out
partnerships with startups How to close a deal with a large
company, from first connection to getting paid Strategies to
troubleshoot common land mines that startups encounter when working
with large companies Ways to navigate the convoluted corporate
landscape without spending a fortune on conferences and
consultants. Author Neil Soni draws on his experience as an
entrepreneur and as an external innovator with premier brands like
Estee Lauder, MAC, and Smashbox to reveal large companies' inner
workings, as well as how startup founders and employees can use
this knowledge to close the biggest deals of their lives. PRAISE
FOR THE STARTUP GOLD MINE "A really useful guide for startup
founders and big company executives alike. Packed with practical
steps and common mistakes, this book is one to read attentively and
keep handy for future referencing." --Maria Thomas, former Etsy
CEO, SmartThings CMO "The Startup Gold Mine is THE playbook for
getting your startup-corporate deals across the finish line. Every
founder needs to read this!" --Justin Mares, founder of Kettle
& Fire, coauthor of Traction "Over the last decade, big
companies have completely changed their approach to innovation,
with startups at the center of those efforts. The Fortune 500 are
turning to startups for innovation across every facet of their
business, ranging from marketing and sales to customer service and
logistics. Gone are the days when 'no one ever got fired for buying
IBM.'" --Dave Knox, author of Predicting the Turn, cofounder of The
Brandery, CMO of Rockfish "A productive relationship with the right
corporate partner can unlock years of growth for a startup. On the
other hand, there are numerous pitfalls along the way that can have
you running in circles. The principles in The Startup Gold Mine
give founders the proper framework to navigate the
startup-corporate intersection to get their deal done." --Sean
Ammirati, partner at Birchmere Ventures, author of The Science of
Growth "Giftology will get you in the door. The Startup Gold Mine
will help you close the deal. This is a must-read book for anyone
selling into large organizations!" --John Ruhlin, author of
Giftology, founder and CEO of the Ruhlin Group "I've been working
with startups in rapidly growing and evolving industries for over a
decade. The principles Neil outlines in The Startup Gold Mine are
spot on and essential reading for any founder looking to grow his
or her business." --Chris Chaney, founder, president, and owner,
Infinite Esports & Entertainment
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