Since most developed world economies will grow slowly under the
burden of public and private debt in the next decade, the corporate
focus on growth opportunities has shifted to emerging markets.
Financial indicators already suggest sales and profit growth will
largely come from emerging markets. Written by a leading expert in
emerging markets, this book explores what will change economically
and what are the overriding business megatrends that will shape
corporations and their strategies in global markets. It shows how
companies can take advantage of that growth opportunity in emerging
economies in the most efficient way and how to prioritise resources
geographically for the best short, medium and long-term returns.
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