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Branca - A Spirited Italian Icon (Hardcover)
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Branca - A Spirited Italian Icon (Hardcover)
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Ever since it was founded in 1845, the Fratelli Branca Distillerie
company has maintained a solid foothold in both domestic and
international markets. Its unmistakable, bitter-tasting liqueur
quickly became legendary with its combination of herbs and roots
sourced from all over the world. The pioneering secret recipe,
which is left to brew in oak barrels for over a year, soon made
history under the name Fernet-Branca. Today the company continues
to have its base in Milan, but exports its entire range worldwide
thanks to a string of winning advertising campaigns, some of which
have entered design and poster history in over a century of
creative publicity. This book covers 170 years of the company's
life through a richly illustrated historical account that documents
the continued rise of the brand, and includes many of the more
successful advertising campaigns, offering a handsome collector's
album of historical coverage and archive material, including
reproductions of poster-art and sketches from the 1960s and 1980s.
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