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Branca - A Spirited Italian Icon (Hardcover) Loot Price: R876
Discovery Miles 8 760
You Save: R217 (20%)
Branca - A Spirited Italian Icon (Hardcover): Niccolo Branca di Romanico

Branca - A Spirited Italian Icon (Hardcover)

Niccolo Branca di Romanico

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List price R1,093 Loot Price R876 Discovery Miles 8 760 | Repayment Terms: R82 pm x 12* You Save R217 (20%)

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Ever since it was founded in 1845, the Fratelli Branca Distillerie company has maintained a solid foothold in both domestic and international markets. Its unmistakable, bitter-tasting liqueur quickly became legendary with its combination of herbs and roots sourced from all over the world. The pioneering secret recipe, which is left to brew in oak barrels for over a year, soon made history under the name Fernet-Branca. Today the company continues to have its base in Milan, but exports its entire range worldwide thanks to a string of winning advertising campaigns, some of which have entered design and poster history in over a century of creative publicity. This book covers 170 years of the company's life through a richly illustrated historical account that documents the continued rise of the brand, and includes many of the more successful advertising campaigns, offering a handsome collector's album of historical coverage and archive material, including reproductions of poster-art and sketches from the 1960s and 1980s.

General

Imprint: Rizzoli International Publications
Country of origin: United States
Release date: November 2015
Editors: Niccolo Branca di Romanico
Dimensions: 287 x 228 x 23mm (L x W x T)
Format: Hardcover
Pages: 192
ISBN-13: 978-0-8478-4732-7
Categories: Books > Business & Economics > Business & management > General
Books > Humanities > History > History of specific subjects > History of specific institutions
Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Spirits & cocktails
Books > History > History of specific subjects > History of specific institutions
Books > Food & Drink > Beverages > Alcoholic beverages > Spirits & cocktails
LSN: 0-8478-4732-2
Barcode: 9780847847327

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