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Advertising and Consumer Society - A Critical Introduction (Paperback, 1st ed. 2017) Loot Price: R958
Discovery Miles 9 580
Advertising and Consumer Society - A Critical Introduction (Paperback, 1st ed. 2017): Nicholas Holm

Advertising and Consumer Society - A Critical Introduction (Paperback, 1st ed. 2017)

Nicholas Holm

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Loot Price R958 Discovery Miles 9 580 | Repayment Terms: R90 pm x 12*

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This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

General

Imprint: Red Globe Press
Country of origin: United Kingdom
Release date: October 2016
Authors: Nicholas Holm
Dimensions: 235 x 155 x 23mm (L x W x T)
Format: Paperback
Pages: 226
Edition: 1st ed. 2017
ISBN-13: 978-1-137-47174-1
Categories: Books > Arts & Architecture > The arts: general issues > General
LSN: 1-137-47174-3
Barcode: 9781137471741

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