This critical introductory text explores the role of advertising in
contemporary culture and its connections to larger economic, social
and political forces. From an investigation of advertising's
crucial function in media economics and our wider capitalist system
to a consideration of the people who both make and watch
advertising, this insightful text enables students to make sense of
advertising's powerful influence as both an economic force and an
artistic form; assess the various claims of these two perspectives
on advertising; and understand how they challenge and complicate
one another. Written in an engaging and accessible style and
incorporating a wide range of examples from around the world, the
chapters introduce the key concepts, methods and debates needed to
analyse and understand advertising. Equipping students with the
skills needed to partake in this lively discourse, the text is an
invaluable resource for studying advertising critically. It is
essential reading for students of advertising, media studies and
communication studies.
General
Imprint: |
Red Globe Press
|
Country of origin: |
United Kingdom |
Release date: |
October 2016 |
Authors: |
Nicholas Holm
|
Dimensions: |
235 x 155 x 23mm (L x W x T) |
Format: |
Paperback
|
Pages: |
226 |
Edition: |
1st ed. 2017 |
ISBN-13: |
978-1-137-47174-1 |
Categories: |
Books >
Arts & Architecture >
The arts: general issues >
General
|
LSN: |
1-137-47174-3 |
Barcode: |
9781137471741 |
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