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Leading Sustainable Innovation (Paperback)
Loot Price: R1,026
Discovery Miles 10 260
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Leading Sustainable Innovation (Paperback)
Series: DoShorts
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R1,046
Discovery Miles: 10 460
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Sustainability will play an increasingly key role in the innovation
process within businesses. Leading companies are already
integrating these agendas, and preparing their sustainability
executives to take the lead. This book: * demonstrates why
sustainability requires innovation * explains how this opportunity
can be grasped by sustainability executives * outlines the skills
they will need to learn to lead on sustainable innovation *
outlines key trends in sustainable innovation and in managing
innovation Coad and Pritchard provide an overview of mainstream
innovation, and draw out common characteristics of successful
programmes, such as a corporate culture whose systems promote
innovation. They highlight developments such as mobile technology,
social media and collaborative consumption which transform the way
consumers interact with companies. Viewed alongside emerging ideas
on sustainability, such as the circular economy, this points to a
clear need for a new set of innovation skills. Companies will face
challenges in realizing these opportunities, in particular the
development requirements for sustainability executives and broader
organisational learning. This book is for companies who want to
take advantage, and the sustainability executives who will be
leading the way.
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