Most of us are only too aware that, whatever roles we have in
today's fast-moving world, much of our success lies in getting
others to say 'Yes' to our requests. What many people might not be
aware of, though, is the vast amount of research that has been
conducted on the influence process. What factors cause one person
to say 'Yes' to the request of another? Yes! is full of practical
tips based on recent academic research that shows how the
psychology of persuasion can provide valuable insights for anyone
interested in improving their ability to persuade others - whether
in the workplace, at home or even on the internet. It combines the
counter-intuition of Freakonomics with the popularising of Does
Anything Eats Wasps? For each mini-chapter contains a mystery which
is solved in a way that provides food for thought for anyone
looking to be more persuasive, and for anyone interested in how the
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