From the legendary founder of Atari and Chuck E. Cheese's and
Steve Jobs's first boss, the secrets to finding, hiring, keeping,
and nurturing creative talent.
The business world is changing faster than ever, and every day
your company faces new complications and difficulties. The only way
to resolve these issues is to have a staff of wildly creative
people who live as much in the future as the present, who thrive on
being different, and whose ideas will guarantee that your company
will prosper when other companies fail.
A celebrated visionary and iconoclast, Nolan Bushnell founded
the groundbreaking gaming company Atari before he went on to found
Chuck E. Cheese's and two dozen other companies. He also happened
to launch the career of the late Steve Jobs, along with those of
many other bril?liant creatives over the course of his five decades
in business.
With refreshing candor, keen psychological insight, and robust
humor, Bushnell explains in "Finding the Next Steve Jobs" how to
think boldly and differently about companies and organizations?and
spe?cifically the people who work within them. For anyone trying to
turn a company into the next Atari or Apple, build a more creative
workforce, or fashion a career in a changing world, this book will
enlighten, challenge, surprise, and amuse.
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