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Timeless Leadership Truths - The Origins and Applications of Business Strategy (Hardcover)
Loot Price: R1,274
Discovery Miles 12 740
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Timeless Leadership Truths - The Origins and Applications of Business Strategy (Hardcover)
Expected to ship within 12 - 17 working days
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The origins of business strategy are found in military
applications. Generals throughout history faced formidable
challenges as they crafted plans to outmaneuver competing forces,
acquire territory, and gain power. Similarly, business leaders also
look to outmaneuver their rivals as they enter new markets against
entrenched competitors, secure a strong market position, and expand
their companies' influence. Although the destructive aspects of war
are not present in business, there is a reasonable parallel, such
as the bankruptcies of once-mighty companies, which resulted in
layoffs of thousands of employees and the closings of numerous
plants. Then there was the devastating economic impact and societal
disruption that created demoralizing misery among large groups of
individuals in once-flourishing areas worldwide. The intent of the
book is to improve managers' ability to think strategically. The
further aim is to blend the timeless lessons of military strategy
into business plans, with impact in grassroots engagement with
customers, as well as the inevitable clashes with competitors. In
addition, readers can access a body of knowledge that has endured
in written form and practiced by successful leaders for centuries.
As such, managers will hold a competitive edge in an evolving
digital-age marketplace.
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