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Books > Business & Economics > Business & management > Business competition

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Counter Strategies in Global Markets (Hardcover, New) Loot Price: R1,581
Discovery Miles 15 810
Counter Strategies in Global Markets (Hardcover, New): O. Ploetner

Counter Strategies in Global Markets (Hardcover, New)

O. Ploetner

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Loot Price R1,581 Discovery Miles 15 810 | Repayment Terms: R148 pm x 12*

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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2012
First published: 2012
Editors: O. Ploetner
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Hardcover
Pages: 171
Edition: New
ISBN-13: 978-0-230-30131-3
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Business competition
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-230-30131-2
Barcode: 9780230301313

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