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Oliviero Toscani - More Than Fifty Years of Magnificent Failures (Hardcover)
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Oliviero Toscani - More Than Fifty Years of Magnificent Failures (Hardcover)
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Toscani's photography often depicts what no one has ever dared to
explore before in advertising, such as homosexuality, racism and
anorexia. This magnificent volume explores the creative force
behind brands and advertising campaigns, focusing on the finest
examples of his work. Interspersed throughout are collected stories
of the life of the man behind the lens from some of the major
personalities in the creative industries. Contributors include the
photographers, David Bailey and Rankin, fashion designer Issey
Miyake, designers Philippe Starck and Kenzo Takada, the musician
Peter Gabriel and film director and actor, Mathieu Kassovitz, and
the entrepreneur Luciano Benetton. The book features Toscani's
advertising campaigns, particularly his work with Benetton from
1982 to 2000, which was some of the most shocking advertising ever
seen: in some cases provoking lawsuits and the removal of Benetton
clothing from stores. However, Toscani worked wonders for the
company, making it into one of the world's most recognised clothing
brands - despite no items of clothing appearing in the campaigns
between 1990 and 2000. Throughout the years he has also created
corporate images and campaigns for companies such as Esprit,
Chanel, Fiorucci, Prenatal and many more. He has collaborated as
fashion photographer for international magazines such as Elle,
Vogue, GQ, Harper's Bazaar, Esquire, and Liberation.
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