Starting a business successfully requires numerous skills and
resources. The alarming rate of failures associated with new
ventures suggests that potential entrepreneurs would welcome expert
advice at the most vital stage in the life of any business. The
expert author team focus on those resources, skills, capabilities
and learning required by any entrepreneur in the process of
starting a new business. Specifically, this text aims to: Introduce
and explain those resources (including finance) that are essential
to successful business creation Identify the key skills and
capabilities that are required by entrepreneurs Highlight the ways
in which new resources are combined with the entrepreneur's
existing resource base to develop the business effectively Explore
the way entrepreneurs learn in the process of developing their
business Drawing on the most up-to-date and most relevant research,
this concise textbook provides students and academics of
entrepreneurship with a practical guide to acquiring the
appropriate resources in order to start a new firm.
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