The Handbook of Islamic Marketing provides state-of-the-art
scholarship on the intersection of Islam, consumption and marketing
and lays out an agenda for future research.The topics covered by
eminent contributors from around the world range from fashion and
food consumption practices of Muslims to retailing, digital
marketing, advertising, corporate social responsibility, and nation
branding in the context of Muslim marketplaces. The essays offer
new insights into the relationship between morality, consumption
and marketing practices and discuss the implications of politics
and globalization for Islamic markets. This comprehensive Handbook
provides an essential introduction to the newly emerging field of
Islamic marketing. It is invaluable for researchers and students in
international marketing who are interested in the intersection of
Islam and marketing as well as those from anthropology and
sociology studying Muslim consumers and businesses. The book also
supplies vital knowledge for Muslim and non-Muslim business leaders
generating commerce in Islamic communities. Contributors include:
B. Agirdir, R. Al-Abdulrazak, A.J. Ali, S.F.S. Alwi, Y. Aslanbay,
A. Balasescu, R. Belk, J.D. Chandler, D. Chong, M.H. Cone, M.
El-Fatatry, M.F. ElSahn, A.M. Everett, M.F. Farah, G. Ger, G.
Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman,
S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar, N.
Muhamad, R. Muhamad, S. Prokopec, G. Rice, O.H. Sanaktekin, O.
Sandikci, F. Smaoui, R. Sobh, P. Temporal, S. Tepe, C. Thibos, M.
Touzani, H.Y. Wong, O.M. Yacout, K.B. Yap, R.N.R. Yusof
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