How does advertising position itself in consumer culture? In what
ways does it 'create' desire and wants? This richly illustrated,
incisive text produces the most complete critical introduction to
advertising culture. Advertising in Modern and Postmodern Times:
provides a comprehensive discussion of the main theories shows you
how real adverts work, together with reproductions of advertising
images and copy demonstrates how advertising constructs subjects
provides an instructive historical overview of advertising explores
the relationship between advertising and industrial capitalism.
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