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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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It's Not How Good You Are, It's How Good You Want To Be (Paperback) Loot Price: R133
Discovery Miles 1 330
You Save: R30 (18%)

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It's Not How Good You Are, It's How Good You Want To Be (Paperback)

Paul Arden

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List price R163 Loot Price R133 Discovery Miles 1 330 You Save R30 (18%)

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

General

Imprint: Phaidon Press Ltd
Country of origin: United Kingdom
Release date: May 2003
First published: June 2003
Authors: Paul Arden
Dimensions: 178 x 120 x 14mm (L x W x T)
Format: Paperback
Pages: 126
ISBN-13: 978-0-7148-4337-7
Categories: Books > Business & Economics > Business & management
Books > Health, Home & Family > Self-help & practical interests
Books > Business & Economics > Business & management > Sales & marketing
Books > Health, Home & Family > Self-help & practical interests > Advice on careers & achieving success
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-7148-4337-7
Barcode: 9780714843377

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