Books > Business & Economics > Business & management > Sales & marketing > Advertising
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It's Not How Good You Are, It's How Good You Want To Be (Paperback)
Loot Price: R264
Discovery Miles 2 640
You Save: R66
(20%)
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It's Not How Good You Are, It's How Good You Want To Be (Paperback)
(2 ratings, sign in to rate)
List price R330
Loot Price R264
Discovery Miles 2 640
You Save R66 (20%)
Expected to ship within 5 - 10 working days
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It's Not How Good You Are, It's How Good You Want to Be is a
handbook of how to succeed in the world: a pocket bible for the
talented and timid alike to help make the unthinkable thinkable and
the impossible possible. The world's top advertising guru, Paul
Arden, offers up his wisdom on issues as diverse as problem
solving, responding to a brief, communicating, playing your cards
right, making mistakes, and creativity - all endeavours that can be
applied to aspects of modern life. This uplifting and humorous
little book provides a unique insight into the world of advertising
and is a quirky compilation of quotes, facts, pictures, wit and
wisdom - all packed into easy-to-digest, bite-sized spreads. If you
want to succeed in life or business, this book is a must.
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